Jasper
Verified ToolEnterprise-grade AI writing assistant that actually understands your brand voice
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What is Jasper?
Jasper is built specifically for marketing teams who need more than generic AI writing. While tools like ChatGPT give you vanilla content, Jasper learns your brand voice, optimizes for SEO, and creates high-converting marketing copy at scale.
We tested it on real campaigns for 3 months. The brand voice feature is legitimately impressive - it captures tone, style, and messaging guidelines better than any competitor. The November 2024 marketing AI copilot update added performance analytics that actually help you understand what content drives results.
This isn't for casual bloggers. It's for marketing teams running campaigns across multiple channels who need consistent, on-brand content that converts.
Key Features
Brand Voice Customization
Train Jasper on your brand guidelines, tone, and style - it maintains consistency across all content better than generic AI tools
SEO Optimization Engine
Built-in SEO analysis and optimization for every piece of content - not an afterthought like other AI writers
Marketing AI Copilot
Performance analytics and company intelligence hub launched Nov 2024 - tracks what content actually converts
High-Converting Templates
Pre-built templates specifically for marketing campaigns, email sequences, and sales pages that actually drive results
Pricing Plans
| Plan | Creator | Pro (Best Value) | Business |
|---|---|---|---|
| Cost | $39/mo | $59/mo | Custom |
| Features |
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| Start Trial | Start Trial | Contact Sales |
Pros & Cons
thumb_upThe Good
- checkBrand voice customization actually works - captures tone and style guidelines accurately
- checkSEO optimization is built-in, not an afterthought like most AI writers
- checkMarketing AI copilot provides performance analytics to track content effectiveness
- checkDesigned specifically for high-converting marketing content, not generic writing
- checkCompany intelligence hub helps create targeted content for different audiences
thumb_downThe Bad
- closeAt $69/mo, significantly more expensive than general-purpose AI writers
- closeOverkill if you just need basic blog posts or casual content creation
- closeLearning curve for setting up brand voice and campaign parameters properly
User Reviews
G2 VerifiedRating based on 1,848 verified reviews on G2.
What Users Say
Real quotes with sourcesformat_quote“Jasper is a great way to expedite the writing process—I really appreciate how it helps save me brain power by taking care of the first draft for me. However I prefer others tools for long form content generation.”
format_quote“I like Jasper because it has a large variety of templates for creating content. I also like the Jasper prompt that follows me in my web browser and suggests me ideas for content.”
format_quote“Yeah, I've used Jasper too and honestly, it's fine for quick drafts, but not great for long-form or SEO-driven blogs. The content often feels”
Top Alternatives to Jasper
Recent Updates
verifiedVerified Jan 2026new_releasesJan 2025LatestSEO-Optimized Content Creation Launch
Launched on Product Hunt with enhanced SEO content creation capabilities
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SEO-Optimized Content Creation Launch
Launched on Product Hunt with enhanced SEO content creation capabilities
New SEO optimization features specifically designed for content creators looking to improve search rankings. Part of Jasper's continued focus on marketing-specific AI tools.
open_in_newView official announcementnew_releasesNov 2024Marketing AI Copilot Features
Launched new marketing AI copilot with performance analytics and company intelligence hub
expand_more
Marketing AI Copilot Features
Launched new marketing AI copilot with performance analytics and company intelligence hub
Major update adding performance tracking and analytics to help marketers understand which content drives results. Includes company intelligence hub for better audience targeting. Represents Jasper's evolution from basic AI writing to comprehensive marketing AI platform.
open_in_newView official announcementCommon Questions
What is Jasper?expand_more
Jasper is built specifically for marketing teams who need more than generic AI writing. While tools like ChatGPT give you vanilla content, Jasper learns your brand voice, optimizes for SEO, and creates high-converting marketing copy at scale. We tested it on real campaigns for 3 months. The brand voice feature is legitimately impressive - it captures tone, style, and messaging guidelines better than any competitor. The November 2024 marketing AI copilot update added performance analytics that actually help you understand what content drives results. This isn't for casual bloggers. It's for marketing teams running campaigns across multiple channels who need consistent, on-brand content that converts.
How much does Jasper cost?expand_more
Jasper offers a free tier. Paid plans start at $39/month.